The Power of Business Storytelling & 5 Tips You Can Use to Create Your Success Story Today!
Business storytelling is a powerful tool for effective communication, and it’s essential for any successful business and professional. In the world of information overload, stories help you stand out from the crowd, inspire your audience and engage with them in a meaningful way. Business storytelling gives you a chance to hold people’s attention and persuade them by giving them a compelling reason to buy from you.
If you’re a freelance professional, you know how crucial it is to have a strong personal brand. People with powerful personal brands are more likely to be successful in business. Personal brands are built on telling and sharing great stories about your uniqueness.
If you have a small company, your brand story is fundamental to your business success. Your company story can be strategically aimed towards drawing people in. By speaking to your audience’s needs, goals and desires throughout your customer journey, you can influence them to get the desired action.
Today people are used to interacting with companies on social media. Big brands and corporations are thinking of themselves more as publishers. They inspire trust between their business and customers, employees, and suppliers by telling compelling stories rather than just creating content.
A great business story can literally bind you and your customers together. It allows you to share and relate to one another’s experiences, and perspectives no matter the size of your business. To create your business story, try the following tips.
Here are some examples you can use to create your unique narrative. Be creative and create questions and answers that can express your business story best.
Who are you telling the story to? Who are the people in your story?
What is the impression you want to make? What difference can you make?
When is the story taking place? How important is the time factor in your story?
Where is your story taking place? How is your story related to a specific location?
Why are you telling this story? Why is it relevant to your audience? What are your reasons for telling this story?
Every great business story leaves the audience with a promise. Be clear about the outcome of your story, what you are offering people, and the value you are promising them to bring. Be persuasive, but honest. Provide your customers with a hopeful, thought-provoking message, that will have actionable points to compel them to connect with your brand.
Authentic brands tell authentic stories. Ask yourself the points that make your business unique, and why you think people should choose you over others. Have a genuine narrative about the vision and mission of your company. Be honest and transparent in your communication and never exaggerate or lie. Customers appreciate trustworthy stories and you can see that in online reviews!
Inform your customers about a problem you’re concerned about, and explain how you’re trying to solve it. Share your company’s perspective and the values it stands for. Tell them why you built your business and what is the goal you are trying to achieve.
Engage with your customers, and get them involved. People make emotional connections with stories they can relate to and be a part of. Create occasions where your customers can share how your brand has affected them.
Your branding is very important for your business storytelling. To create a good brand that reflects your company identity, you need to choose a proper:
Logo - that reflects your business
Slogan or tagline - that describes you
Colour Palette - that makes you memorable
Font - that matches your message & audience
People should be able to recognise your brand while scrolling through their social media or seeing your content on marketing material. You need to be consistent across all the communication channels, to create brand awareness in time.
